Connecting marketing to business outcomes

The amount of data being created and collected continues to explode, theoretically giving marketers the ability to track consumers, predict outcomes and react intelligently. However, despite the profusion of data, marketers are not always making meaningful decisions from it and are falling foul of widespread knowledge gaps around data, insight and appropriate action.
Against this landscape and seeking to better reflect the role of data in marketing, Media iQ has rebranded to MiQ with a new focus