Confusion around consent and data sharing still reigns

Clarity of consent and third-party data sharing dominated consumer complaints in 2016, according to the Direct Marketing Commission (DMC).
Its annual report shows complex supply chains and confusion over consent represent the biggest concerns to consumers.
In 2016, the Direct Marketing Commission recorded 230 complaints between 1 July 2015 and 30 June 2016. Those unrelated to members of the Direct Marketing Association (DMA) were passed to the relevant authority where possible. The DM Comm