Combined value of the UK’s top 10 brands declines

Vodafone has retained its position as the UK’s most valuable brand with a value of $36.8bn, nearly as much as second placed HSBC and third placed BT combined, despite a 4% decrease in brand value versus 2015. It’s the 11th year that the world’s second largest mobile phone company has topped the UK list.
Google, meanwhile, has reclaimed the top spot in the global top 100, knocking Apple off pole position after just one year.
Vodafone’s total revenue grew 2.3% to