Coke Zero gets £10m revamp as Coca-Cola aligns products behind ‘one brand’ strategy

‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did not know it contained no sugar.
The launch will be supported by a £10m marketing campaign designed to get more people to choose no sugar options. The activity will encourage consumers to try Coca-Cola Zero Sugar by highlighting that it “tastes more like Coke and looks more like Coke” than the