Coke, Safeway and Sky: 5 things that mattered this week and why
Coke’s first sustainability campaign
There is growing environmental concern about the use of plastic bottles. According to figures obtained by the Guardian, a million bottles are bought around the world every minute and this will jump by another 20% by 2021, an environmental crisis some claim could be as serious as climate change. And unsurprisingly major drinks brands are the biggest culprits, with analysis by Greenpeace estimating that Coca-Cola produces more than 100 billion a year.
Coc
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