Coke Life, Unilever & Pepsi – 5 things that mattered this week

Coke axes Coca-Cola Life brand as sales tumble
Coca-Cola is to axe its Life brand in the UK from June as sales continue to fall. Coca-Cola Life, which accounts for just under 1% of the company’s trademark sales, has been dogged by poor performance since launching in 2014. The product is marketed as a more natural alternative to other Coke variants as it is partially sweetened with stevia extract.
READ MORE: ‘Coca-Cola Life’s demise always felt inevitable’
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