10-03-2017 15:59 via marketingweek.com

Coke, John Lewis & a Guinness World Record: 5 things that mattered this week

Coca-Cola reveals its ‘point of view’ on diversity in new adCoca-Cola has  unveiled the latest ad for its ‘Taste the Feeling’ campaign, which includes “a wink” to the company’s stance on diversity and inclusion.
The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola, with the ad aiming to reflect different sexual preferences. Unfortunately for the siblings, their Mum was
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