30-03-2017 14:58 via marketingweek.com

Coke eschews YouTube for Facebook for new video series

Get to know Holly and Patricia as they take the ‘Get To Know You Challenge’ in our very first Diet Coke Break. Cats or…
Posted by Diet Coke on Thursday, 30 March 2017
Coca-Cola is launching a video series for Diet Coke on Facebook rather than YouTube as it looks to “bring the brand to life”.
‘Diet Coke Break’ will see brand ambassador Holly Willoughby feature alongside a host of online influencers to cover topics such as friendship, beauty, travel
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