Coke drops Coca-Cola Life brand as sales tumble

Coca-Cola is to axe its Life brand in the UK from June as sales continue to fall.
Coca-Cola Life, which accounts for just under 1% of the company’s trademark sales, has been dogged by poor performance since launching in 2014. The product is marketed as a more natural alternative to other Coke variants as it is partially sweetened with stevia extract.
During the year to 18 March 2017, Coca-Cola Life’s volume sales fell 73.1% and dropped 74.6% in value terms, accord