18-10-2019 17:14 via marketingweek.com

Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows

The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which has struggled amid the shift to lower sugar soft drinks.
The soft drink giant saw net revenues increase 8% year on year to $9.5bn (£7.3bn) for the three months ending 27 September, driven by innovation, new packaging and low and no-sugar variants.
Speaking on an investor call today (18 October), Coca-Cola CEO James Quincey praised “consumer-centri
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