Coca-Cola’s Fuze Tea launches first UK TV campaign

Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks.
Launching across the UK on Monday (8 October), the campaign will run for three weeks across out-of-home, TV and digital and is the second marketing push for the drink since its launch in January.
The ad shows the world freeze as a man takes a sip of a Fuze Tea in the middle of a busy street. The voiceover encourages consumers to pause when life gets hectic, ending