Coca-Cola, YouTube, Trinity Mirror: Everything that matters this morning
YouTube awarded brand safety certification
YouTube has been awarded its brand safety certification amid concerns the video hosting platform was publishing adverts alongside extremist or controversial content.
JICWEBS, the independent UK body that sets the best practice and standards for trusted online ad trading, declared YouTube had met the Good Practice Principles which are created by the Digital Trading Standards Group (DTSG).
The guidelines aim to reduce the risk of ads being placed next to
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