Coca-Cola: We need to reframe the way we talk about the plastic problem

Coca-Cola’s CEO James Quincey is launching a call to arms to “reframe the plastic problem” away from just focusing on cutting use of plastic to thinking more about how to create a circular economy.
Speaking at the One Young World conference this morning (24 October), Quincey explained that brands, governments, and non-profits “have to reframe what we are trying to achieve” to encompass both a need for zero waste and a reduction in carbon emissions.
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