26-07-2017 16:36 via marketingweek.com

Coca-Cola: We need more courage to become a growth-orientated business

Coca-Cola is looking to prioritise its Coca-Cola Zero Sugar variant more heavily, as it reveals plans to roll out the product in the US and “keep people within the brand”.
The drinks giant revealed its second quarter results today (26 July), which showed that organic revenues grew by 3%. Its net revenues declined 16%, which the company attributed to its ongoing refranchising programme in the US.
Speaking on the call, the company’s new CEO James Quincey claimed to be happy with
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