Coca-Cola, Virgin, Henkel: 5 things that mattered this week and why

Coca-Cola redesigns Coke Zero Sugar, again
Redesigning Coke Zero Sugar is becoming a biennial event for Coca-Cola. In 2014, Zero (as it was known then) got an “edgy” makeover and a new visual identity that features a red circle icon as it looked to shake off its blokey image.
Fast-forward to 2016, and Coke Zero was revamped again, this time changing its time to Coca-Cola Zero Sugar to really hammer home that it doesn’t contain any sugar and introducing the Coca-Cola red disc t