05-03-2018 07:30 via marketingweek.com

Coca-Cola, Thomas Cook, Sainsbury’s: Everything that matters this morning

Coca-Cola makes first move into alcoholic drinks
Coca-Cola has been one of the world’s most famous soft drinks companies for almost 130 years but it is breaking with tradition by launching its first alcoholic drink. It is testing a type of alcopop, Chu-Hi, that is popular in Japan. The low-alcohol drink contains distilled shochu alcohol mixed with flavoured fizzy water.
Jorge Garduno, Coca-Cola’s Japan president, says: “This is a canned drink that includes alcohol; traditionall
Read more »