19-11-2018 08:45 via marketingweek.com

Coca-Cola, Tesco, Nespresso: Everything that matters this morning

Advertising the least trusted profession, says report
Advertising executives are the least trusted profession in the UK, according to a new study by Ipsos Mori.
The research, which asks consumers to say how much they trust professions ranging from politicians to engineers and nurses, included ad execs for the first time this year. It found that just 16% of the British public trust advertisers, behind politicians on 19%, government ministers on 22% and journalists on 26%.
As this is the first ye
Read more »