02-11-2018 14:24 via marketingweek.com

Coca-Cola, Sol, TimeTo: 5 things that mattered this week and why

Coca-Cola creates group to drive speed and growth of new acquisitions
It’s been a busy quarter for Coke, they’ve struck deals for sports drink Body Armour and coffee company Costa to name just a few and now the drinks giant has created a global team to ensure that new brands can cross markets faster and more effectively.
Speaking on a call to investors this week, CEO James Quincey acknowledged that the company was “not as fast as we would like to be” and that it had lear
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