24-09-2018 08:30 via marketingweek.com

Coca-Cola, Snapchat, BMW: Everything that matters this morning

Snapchat and Amazon joins forces to trial visual search
Snapchat has teamed up with Amazon to allow users to search for items on the retailer’s site using its camera.
When users point the camera at an item or barcode it will prompt the app to show a pop-up of that item alongside the price and a link to buy the product or similar ones from Amazon.
Although it hasn’t confirmed an affiliate deal with Amazon, if one is agreed Snapchat stands to generate significant revenue as it could e
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