Coca-Cola shares its formula for growth

Coca-Cola is looking to follow a formula of “more and better” marketing and a heavy focus on innovation to grow the business.
The fizzy drinks giant posted its third quarter results today (26 October), which show that its net sales fell 7% year on year to $10.6bn (£8.66bn). Meanwhile, organic revenue growth rose 3% during the quarter, while organic sales growth rose 4% so far this year.
“The US, Japan and Western Europe delivered standout performance underpinned by innova