Coca-Cola revives Christmas truck tour with zero sugar variant taking centre stage

Coca-Cola has revamped its Christmas campaign ‘Holidays Are Coming’, this time making Coca-Cola Zero Sugar the hero of its marketing in a bid to reach a new audience and reconnect them with the brand ahead of the festive period.
The TV spot, which will air this month, will follow a similar format to previous Christmas adverts. However, it will also feature a range of new partnerships that aims to bring to life the classic Coca-Cola campaign, including working with The King