Coca-Cola puts focus on scaling new brands to drive growth

Coca-Cola has created a Global Ventures group to help scale new brands and identify opportunities to get “maximum value out of acquisitions” as the company looks to reduce its reliance on its core fizzy drink brands.
Speaking on a call to investors today (30 October), CEO James Quincey acknowledged that the company was “not as fast as we would like to be” in terms of scaling new brands across the world.
The drinks company appointed its chief people officer, Jennifer Mann