27-08-2019 08:30 via marketingweek.com

Coca-Cola, Primark, Home Office: Everything that matters this morning

Coca-Cola gives Costa Coffee iconic Piccadilly Circus ad space
Coca-Cola is giving away its iconic Piccadilly Circus ad space to another drinks brand for the first time.
Costa Coffee is taking over the iconic ad space for three days to promote its new ready-to-drink range – a first since the fizzy drinks giant started advertising there in 1954.
“It’s an extraordinary and historic moment for us as we take centre stage at this London landmark,” says Sarah Barron, chief gro
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