Coca-Cola preps Diet Coke push with advertising shift

Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.
Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke.
Willoughby is the first year-long brand