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Coca-Cola gives Diet Coke a makeover in the UK
Coca-Cola is launching a Diet Coke rebrand in the UK in a push to get consumers to try its healthier options.
Aedamar Howlett, marketing director for Coca-Cola GB and Ireland, told Marketing Week: “One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks across our portfolio.”
The £10m rebrand includes new packaging and an advert designed specifically for the UK. Coke is only