‘Coca-Cola Life’s demise always felt inevitable’

When I started my career at Marketing Week in the summer of 2015, the Coke Life brand had been launched in the UK a year earlier, when sugar was not public enemy number one and the sugar tax had yet to be announced.
Coca-Cola Life was launched to offer a lower calorie option for more health conscious consumers. It was also the brand’s first cola sweetened from a blend of sugar and stevia plant extract, and contained 45% less sugar and calories than the original Coca-Cola variant.
That said