Coca-Cola launches first sustainability campaign to promote plastic recycling

Coca-Cola has launched a multi-million pound campaign to encourage consumers to recycle its plastic bottles, marking the first time it has run a major sustainability campaign in Great Britain.
The ‘Love Story’ campaign, created by Ogilvy and Mather Berlin, tells the story of two bottles – one Fanta and the other Coke Zero Sugar – who fall in love as they meet over and over again because they keep getting recycled into new bottles. The film ends with a voiceover encouragin