21-08-2018 12:13 via marketingweek.com

Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants.
The redesign will see Coca-Cola Zero Sugar adopt the same red design original Coke — but with a black banner wrapped around the top to distinguish the two. The changes will affect Coca-Cola original taste, zero sugar, sugar cherry, zero sugar peach and zero sugar vanilla.
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