Coca-Cola joins growing list of brands fighting back against plastic waste

Coca-Cola has joined a growing roster of brands looking to tackle the world’s plastic waste problem, promising that the equivalent of 100% of its packaging will be collected and recycled by 2030.
The goal is the main focus of the company’s new sustainability strategy ‘World Without Waste’, which it will back with a multi-year investment to make packaging 100% recyclable. Coke CEO James Quincey says the move recognises the role food and beverage companies play in reducing