Coca-Cola, John Lewis and Tesco: 5 things that mattered this week

Coca-Cola: Good marketing on its own is not enough
The fizzy drinks giant posted its third quarter results this week, which showed net sales had fallen 7% year-on-year to $10.6bn (£8.66bn). And speaking on an investor call, Coca-Cola’s COO James Quincey admitted its marketing would have to be better executed moving forward.
“Good marketing on its own is not enough, it needs to be placed alongside better execution,” he explained.
“When it comes to Western Europe