Coca-Cola, Instagram, House of Fraser: Everything that matters this morning

Trust between media agencies and advertisers declines
Trust between media agencies and advertises has declined in the last two years, according to a new report.The ID Comms media transparency survey, which  collects the views of marketing, media and procurement professionals, found that40% of the respondents said levels of trust between advertisers and their media agencies was ‘low’ — an increase of 11% from 2016.According to the report some of those surveyed said the