Coca-Cola, Ikea, HMV: 5 things that mattered this week and why

Coca-Cola celebrates ‘everyday people’ with Premier League campaign
What does Coca-Cola and a piece of battered fish have in common?
Answer: Jermaine Jenas – It will make sense when you watch the campaign.
This week the drinks giant officially marked the beginning of a three-year sponsorship deal with the Premier League by unveiling a new campaign designed to champion the “everyday people” who make the game what it is.
‘Where Everyone Plays’ tells the s