Coca-Cola, Google, getting purpose wrong: Everything that matters this morning

Coca-Cola looks to beat sugar tax with launch of three new brands
Drinks giant Coca-Cola is prepping the launch of three new brands in the UK, as it looks to offer healthier, non-carbonated alternatives ahead of the sugar tax coming into force.
UK boss Jon Woods said it would be the first time the business launches three brands in one year, but that it was a “sign of things to come” as it looks to battle sluggish sales growth in the soft drinks market.
Coca-Cola announced at the begi