23-04-2018 08:34 via marketingweek.com

Coca Cola, Facebook, Channel 4: Everything that matters this morning

Supermarkets and big brands commit to 100%  recyclable plastic packaging
Brands including Coca Cola, P&G, and Nestle have joined major UK supermarkets to launch a new voluntary pledge to cut plastic packaging.
Currently 42 businesses are supporting the UK Plastics Pact, which includes an aspiration that by 2025 all plastic packaging can be reused, recycled or composted.
The Pact members are responsible for over 80% of the plastic packaging on products sold through UK supermarkets a
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