Coca-Cola ditches global CMO role in leadership shake-up

Coca-Cola is getting rid of its global chief marketing officer function by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role. As a result, current chief marketing officer Marcos de Quinto is set to retire after a near 35-year career at the company.
The change comes as the soft drink giant announced a number of senior leadership appointments today (23 March), which look to drive its ongoing transformation i