Coca-Cola, Diageo, Vodafone: 5 things that mattered this week and why

Coca-Cola speaks out against ecommerce separatism
Think ecommerce should be treated as a channel? Then Coca-Cola North America’s EVP Sandy Douglas is going to disagree with you.
Douglas says: “Don’t think of ecommerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled.”
In particular, he believes ecommerce has an image problem that needs tackling. He is irritated that so many marketers s