Coca-Cola: ‘Coke Zero Sugar will reinvigorate the category but won’t kill Coke Life’

The campaign, which is accompanied by the strapline ‘tastes more like Coke and looks more like Coke’, was unveiled earlier this week. It marks the company’s biggest marketing investment in a new product launch in a decade.
It marks the next step in the company’s strategy as it aims to move from “offering choice to shaping choice” and help consumers reduce their sugar consumption by actively encouraging more people to choose a no-sugar option.
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