Coca-Cola, Cadbury, Brexit: 5 things that mattered this week and why
Coca-Cola grows as total beverage company strategy pays off
Coca-Cola’s results were better than expected in the third quarter as net revenues increased 8% year on year to $9.5bn (£7.3bn), driven by innovation in packaging and low- and no-sugar variants.
CEO James Quincey has been on a mission since 2017 to turn Coca-Cola into a total-beverage company – diversifying away from fizzy drinks.
At the crux of this has been marketing, something which Quincy was quick to point out in
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