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Coca-Cola launches first Coke-branded energy drink
In its latest move to become a total beverage company, Coca-Cola is extending its brand into energy drinks for the first time. Coca-Cola Energy will have different packaging, four times the amount of caffeine of ordinary Coke and launches in the UK in April with an integrated campaign to accompany its release.
The new drink is pitched at 18- to 35-year-olds, with the brand clearly trying to pitch to the health conscious millennial, listing &lsq