Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push

Coca-Cola is bring back its ‘First Tastes’ campaign as part of a renewed push for Coca-Cola Zero Sugar and a wider focus on its healthier drinks as consumers increasingly opt for lower sugar options and with the introduction of the government’s sugar tax imminent.
The campaign, which will launch on Monday (15 January), will be pushed across TV, online and cinema with supporting activity across out-of-home advertising, digital and PR.
The advert, created by McCann EMEA, is a con