15-10-2018 08:15 via marketingweek.com

Coca-Cola, Amazon, Kleenex: Everything that matters this morning

Kleenex removes ‘mansize’ branding from tissue boxes
Kleenex has vowed to remove the ‘mansize’ branding from its tissue boxes after bowing to growing complaints that the name is sexist. Instead the product will be rebranded as Kleenex Extra Large.
The company introduced ‘Kleenex for Men’ in the 1950s but consumers’ shifting perceptions has forced the brand to reconsider.
A spokesperson for the company explained the brand has been characterised by a much
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