Coca-Cola, Amazon, Cadbury – 5 things that mattered this week and why

Coca-Cola turns its attention to Diet Coke
Having claimed big success with its Coca-Cola Zero Sugar rebrand, Coke is now turning its attention to the Diet Coke brand promising “exciting things” for the brand in the UK following an overhaul in the US.
Despite not being very forthcoming about plans for the UK, the brand refresh does signify a direct desire to appeal to health-conscious millennials. And with the sugar-tax set to come into force in April, the push would be timely.
The US