Coca-Coca looks for opportunities in craft to drive growth

Coca-Cola is looking for more opportunities in premium segments and craft beverages as it looks to jump on the “resurging trend” and drive growth.
The company has just revamped the Schweppes brand in the UK and launched a new range of premium mixers, Schweppes 1783. Meanwhile, in Spain it has introduced Royal Bliss, a new premium mixer brand only sold in the on-premise channel.
Coca-Cola is also building a foundation in “sophisticated flavours” with brands including Apple