Co-op looks to avoid Christmas hyperbole with ad focused on community

The Co-op is once again launching its Christmas ad later than most retailers as it focuses on its community work for its festive campaign.
The TV ad, which launches tomorrow (1 December) aims to promote the message that when you share delicious food, Christmas is better. It will showcase the quality of Co-op food and how its products bring people together.
Created by Forever Beta, the 30-second ad shows a group of friends discussing when the festive season really starts for them while tucking i