16-02-2017 17:09 via marketingweek.com

CMOs have the shortest tenure in the c-suite

CMOs have the shortest tenure of any member of the c-suite, according to new research.
The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO at eight years, and less than CFO, CIO and chief HR officer (CHRO).
Part of the reason for this is down to the “exceptionally complex” nature of the CMO role, says the research.
“Today’
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