CMOs blamed first when companies miss growth goals

CMOs are the first to get fired if a business fails to hit its growth targets, according to a new study.
The report from Accenture Strategy found that 50% of CEOs see CMOs as the primary driver of disruptive growth in a company. But if a company does not achieve that growth, 37% of CEOs said the CMO would be first in the firing line. Chief sales officers at 34% and chief strategy officers at 29% were next in line.
The study, which questioned 535 CEOs and 847 CMOs at global organisation