CMO confidence, cash v card, ad spend: 5 killer stats to start your week

1. Chief marketing officers are struggling to truly engage with the c-suite
Only 5% of CMOs consider themselves to be high achievers, the lowest of any C-suite role. In contrast, more than half (55%) of CEOs consider themselves high performers, followed by 35% of chief financial officers.
However, the lack of confidence among CMOs is more perception that reality. Most C-suite members perceive the CMO to be performing at a much higher level than they see themselves, particularly in areas such as