CMA launches investigation into influencer marketing

The Competition and Markets Authority (CMA) has launched an investigation into influencer marketing to gather more information on whether social media stars are being transparent about sponsored posts.
As part of the investigation, the CMA has written to a range of celebrities and social media influencers to gain further insight into the inner workings that goes on behind these posts.
Celebrities and influencers are increasingly becoming a key part of marketing strategy, with brands hoping they