Clients versus agencies on what role procurement should play

What the clients say…
Rebecca White, head of marketing and brand, Heathrow
“We talk about relationships a lot and I honestly believe the agency-client relationship is about the first five or six dates. You know after six dates whether or not this is the one. The process gives you that time to learn. Procurement is like the mum, figuring out whether this is the right person to be working with.”
Will Abbott, marketing director, Hiscox
“Allowing the rules to be bent or