Churchill gets a CGI makeover as brand looks to get its edge back

Churchill is relaunching its brand with a new look and feel, and a campaign that aims to modernise perceptions and help it stand out in a crowded insurance market where price has come to dominate.
A new campaign, created by agency Engine, invites people to ‘Chur-Chill’. Its nodding brand mascot, Churchie, has been given a CGI makeover in order to make him fresher and more relevant to a modern audience.
In a TV ad he is seen riding a skateboard down a street in a spot meant to evoke